Context

Brigad is a platform that connects businesses in hospitality and healthcare with pre-vetted and skilled professionals (Talents) on-demand.

In order to reinforce Brigad’s position as an end-to-end staffing technology provider and financial stability, the idea of providing a new service that could be priced & sold independently as a SaaS came naturally as a top priority.

Objectives

1. Build the 0 to 1 of the SaaS experience

2. Roll-out and improve the product following feedback from first users

Responsibilities ✔️ Engage teams and stakeholders ****✔️ Challenge the value proposition ✔️ Plan & run research activities ✔️ Facilitate workshops ✔️ Design the whole experience ✔️ Support the delivery ✔️ Challenge the roadmap and priorities

Team

1 Principal Product Manager, 2 Developers, 1 Principal Product Marketing, 1 Design Lead (myself 🙋🏾‍♂️)

Step 1 - Alignment

The project was triggered by a strategic goal which was to double Brigad’s revenue in the Healthcare industry.

From that goal, came the following main challenge:

How to enable Healthcare facilities to use Brigad regularly as a tool to solve their staffing challenges?

We kicked-off with some stakeholder interviews in order to have:

• an overview of the landscape (market, users, competitors)
• a picture of the current state in terms of jobs-to-be-done and user problems to solve
• a vision statement that could guide us along the way
• a desired outcome

<aside> 😏 Opportunity: how Brigad as a tool might bring more value to staff managers (aka ‘Agents’) so that they can start using it at the very beginning of their workflow

</aside>

Step 2 - Figuring out the value proposition